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Author Archives: Stephanie Coulton
Submission 3: Digital and Social Media Marketing Infographic for DSMMCM1314
This infographic is the final submission for the DSMMCM1314 module. It shows a market segmentation exercise (task 1) a positioning approach (task 2) considers the use of digital and social marketing tools (task 3) and designs a desired customer journey based on decisions … Continue reading
Econsultancy’s Periodic Table of Content Marketing
In the pursuit of the DSMMCM1314 cup (find out more about it here) the Digital and Social Media Marketing Communications Management 2013 – 2014 students have been busy producing blog content. “Content Strategy”, “Content Marketing”, “Content is King”, “Content Best … Continue reading
Top moments of Initio Marketing throughout DSMMCM1314
As the DSMMCM1314 module is drawing to a close, we at Initio Marketing HQ have been thinking about our favourite moments from the module. I thought I’d sum up my favourite Initio Marketing things from the year to recap what … Continue reading
Posted in About Us, Creative Resource, Digital Marketing, Digital trends, DSMMCM1314, Events, InitioNews, Out Of Office, Social Media, Technology
Tagged Advertising, Best Bits, Digital and Social Media Marketing Communications Management 2013 – 2014, DSMMCM1314, Initio Marketing, Manchester, Manchester Metropolitan University, Pinterest, Social media, Twitter, United Kingdom
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Mr Kipling is “exceedingly good” at social media
You might have seen rumors a week or so ago that Mr Kipling was dropping his exceedingly good tagline. This rumour was based on an interview published in the Daily Telegraph from the firm’s chief executive, Gavin Darby. You may or may … Continue reading
#Oscars selfie.
You might remember back in November when Initio Marketing team member Kelly Cunningham wrote a blog for DSMMCM1314 dedicated to the Selfie. (If you didn’t see it first time round check it out here) Well the selfie has exploded back … Continue reading
Discerning Digital and “Digital Transformation” for DSMMCM1314
The Digital and Social Media Marketing Communications Management lecture at MMU on Tuesday was held by Richard Lucas from Discerning Digital. DSMMCM1314 students, MMU staff and the wider Digital and Social Marketing Community were all welcome. Richard came to speak … Continue reading
Posted in Digital Marketing, Digital trends, DSMMCM1314, Social Media, Technology
Tagged Digital, Digital and Social Media Marketing Communications Management 2013 – 2014, Digital marketing, Digital Transformation, Discerning Digital, DSMMCM1314, Initio Marketing, Manchester Metropolitan University
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Inspired by Will-it-Blend: Will-it-Beard
Will-it-Blend by Blendtec is an example of marketing genius that is regularly used as a case study in lectures here at MMU. Blendtec took a product that is aimed at a B2B market, industrial strength blenders, and gave the product … Continue reading
Posted in Digital Marketing, Digital trends, DSMMCM1314, Out Of Office, Social Media
Tagged Blogs, Digital and Social Media Marketing Communications Management 2013 – 2014, DSMMCM1314, Initio Marketing, Instagram, Manchester Metropolitan University, Marketing, Social media, Twitter, Youtube
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Happy Birthday Colin!
I love digital and social media, especially when it’s doing something for the greater good. There has been a few occasions where great things have come from Facebook, Twitter and other social media platforms. For me, the #lostbear campaign set … Continue reading
Why innocent are an inspiration for DSMMCM1314 students
I’ve always been a lover of Innocent, but it’s not just the delicious juices and smoothies that I love, (mine’s a mangoes and passion fruit if you’re buying) but it’s the marketing and social media that always catches my eye … Continue reading
How DSMMCM1314 is making graduates employable.
Here at MMU employability is key; the courses throughout the university are taught with a “hand’s on” approach, usually by industry professionals in order to give students the best chance of getting a job in the “real world” upon graduation. … Continue reading
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